Joe MacDonald is an incredible person to know and travel with. Not only is he extremely knowledgeable, but he also has a wonderful rapport with people in general. I highly recommend his tours for anyone interested in history and the First World War. You will be amazed and it will be a 'vacation' unlike any other.
Joe MacDonald
A battlefield historian who has spent his life carrying the story of Canada's First World War — and who will spend your tour helping you carry a piece of it home.
- Specialist in the Canadian experience of the First World War on the Western Front
- Deep, ground-level familiarity with Vimy Ridge and its battlefields, "largely hidden in plain sight"
- Recognised by fellow battlefield guides as one of the best in the business
- Trusted by serving and retired Canadian Armed Forces personnel, including a Brigadier General (Retd.)
- Personally researches each guest's family history on request, at no extra charge
A childhood passion, carried into a life's work.
Joe MacDonald has carried a passion for military history since childhood — carrying on that early fascination into a specialisation in the Canadian experience of the First World War. He is, in the words of guests and fellow guides alike, "recognized as one of the best in the business," known for a rare combination of encyclopaedic knowledge and a natural gift for storytelling.
What sets Joe apart is his familiarity with the ground itself — a battlefield today largely hidden in plain sight. He supplements his extensive knowledge with a deep comprehension of the people who fought there, bringing the past vividly into the present through personal and official testimony.
"Joe is passionate and very enthusiastic about imparting his impressive knowledge and understanding of Canadians during the First World War... preserving our Canadian military legacy and heritage."
— Brigadier General (Retd.) Nic Stanton
Every tour, tailored to who's in it
Whether you're a first-time visitor with little prior knowledge of the Great War, a serving member of the Canadian Armed Forces, or a family hoping to find a great-grandfather's gravesite, Joe tailors each tour to your interests. Ask him to focus on a specific regiment, a specific soldier, or simply to tell the full and heroic story — he is, as one guest put it, "the person you want to lead you through this remarkable period in history."
For all ages and backgrounds
Professional and approachable, with a healthy sense of humour — the perfect combination to lead tours that include guests of every age, gender and background.
Trusted by military audiences
From individual veterans to serving soldiers, Joe has a proven ability to enhance existing military knowledge, not just introduce new visitors to the subject.
A personal connection to every family
Joe researches your relative's service record ahead of the tour, then builds actual site visits into your itinerary — turning a family name into a place you can stand.
What it's like to travel with Joe.
There wasn't a dull moment for the three days we spent with Joe — in that short time frame he was able to show me more than I could have ever expected, at greater detail than much longer tours I had attended in the past. Without hesitation I would recommend Joe to anyone wishing to see the Battlefields of Europe.
All that knowledge and years of education was miniscule to what Mr. MacDonald took us through on the tour in Europe. I can tell that Mr. MacDonald is not like any other travel guide — but rather a respectful young man who builds a new foundation with each audience to gift them the best experience possible.
Ready to travel with Joe?
Choose a tour, or send us your family's story first and we'll build it into your journey.